About Your Dentist

Jeffrey Erickson, DDS

Dr. Erickson was raised on a farm in Iowa. His interest in dentistry began in junior high when his Boy Scout Explorer group visited an orthodontic office. He attended the University of Iowa, where he received his B.S. in Chemistry. Dr. Erickson continued his studies at the University of Iowa College of Dentistry, graduating in 1987 in the top 10 percent of his class.

While attending dental school, Dr. Erickson worked at the Dowes Institute for Dental Research and presented a research project at the International Dental Research meeting in the Netherlands. During those years, he vacationed in the Beaver Lake area and grew to love the Northwest Arkansas area. He moved to Rogers after graduation and opened his dental practice in July of 1987.

Dr. Erickson is a member of the American Dental Association, the Academy of General Dentistry, and the Academy of Cosmetic Dentistry. He is also a graduate of the Las Vegas Dental Institute for Advanced Cosmetic Dentistry and has trained with the nation's top cosmetic dentists. He is a past president of the Beaver Lake Dental Study Club. Dr. Erickson continues his education, focusing on dental implants and cosmetic dentistry.

Dr. Erickson's community involvement includes the Rogers Early Risers Rotary Club. As a member of First Christian Church (Disciples of Christ) Dr. Erickson has served on the church board and other ministries.

In his spare time, Dr. Erickson is an award-winning National Water Ski Competitor and Adventure Racing participant. He has worked on restoring several antique automobiles and currently enjoys his 1930 Model A.

He and his wife, Susan, have three adult children, a daughter-in-law, three grandsons, and one granddaughter.

Robert Mercer, DDS

My Mission

To provide individualized care of exceptional quality care to every patient.


Doctorate of Dental Surgery

University of Tennessee College of Dentistry - Memphis, TN

Bachelor of Science in Biochemistry and Molecular Biology

Harding University - Searcy, AR

Continuing Education & Professional Memberships

Dr. Mercer is an esteemed member of the Doctor Mastery Program, a five-year program consisting of clinical training conducted by world-renowned clinicians building on foundational skills and advancing to mastery of the most complex dental care. Upon completion of the five-year program, Dr. Mercer will receive a Fellowship with the Academy of General Dentistry (FAGD), held by only 7% of general dentists in the United States.

Dr. Mercer is actively involved in many professional organizations, including the American Dental Association, Arkansas State Dental Association, and Beaver Lake Study Club. He also enjoys volunteering at the Samaritan House. He loves dentistry, and he thoroughly enjoys being able to help people maintain healthy smiles.

Life & Hobbies

When he isn't practicing dentistry, Dr. Mercer loves to spend his time outdoors. He enjoys fishing, spending time on the lake and cheering on the Arkansas Razorbacks! Dr. Mercer is also an active member of Trinity Grace Church.

Matthew W. Lane, DDS

Dr. Lane was raised in Rayville, Louisiana, a small town in Northeast Louisiana. He was the third of six siblings, and he was active in Boy Scouts. Dr. Lane learned how to work hard from his parents. He first started work at the age of eight by sweeping the floors of his father’s pharmacy, and by age eleven he was working as a clerk.

Dr. Lane attended Louisiana State University School of Dentistry and graduated in 1984. Upon graduation, he returned to Rayville to practice dentistry with his brother.  In 1986, Dr. Lane opened his Family and Cosmetic Dental office in Springhill, Louisiana where he has practiced for the last thirty-two years.  His mission has been to provide his patients with caring, compassionate, and comfortable dental care.  With this being his standard, he has been privileged to provide dentistry to as many as four generations of families in his practice.  In 2017, he received the “Businessman of the Year” award by the Springhill-North Webster Chamber of Commerce. Dr. Lane has been an active member of the American Dental Society, Louisiana Dental Association, the Northwest Louisiana Dental Association, and the ArkLaTex Academy of Dentistry.  

Dr. Lane is married and has three children. His two sons attended the University of Arkansas. Through visiting them, Dr. Lane was drawn to the natural beauty of the Northwest Arkansas area. Over the years, Dr. Lane has enjoyed coaching baseball, softball, and soccer. He became a certified FIFA referee. He enjoys photography, horticulture, and spending time with his family. Dr. Lane has been actively involved in his church as a deacon and Sunday School teacher. He has traveled to Mexico twice on a dental mission trip.