About Your Dentist

Jeffrey Erickson, DDS

Dr. Erickson was raised on a farm in Iowa. His interest in dentistry began in junior high when his Boy Scout Explorer group visited an orthodontic office. He attended the University of Iowa, where he received his B.S. in Chemistry. Dr. Erickson continued his studies at the University of Iowa College of Dentistry, graduating in 1987 in the top 10 percent of his class.

While attending dental school, Dr. Erickson worked at the Dowes Institute for Dental Research and presented a research project at the International Dental Research meeting in the Netherlands. During those years, he vacationed in the Beaver Lake area and grew to love the Northwest Arkansas area. He moved to Rogers after graduation and opened his dental practice in July of 1987.

Dr. Erickson is a member of the American Dental Association, the Academy of General Dentistry, and the Academy of Cosmetic Dentistry. He is also a graduate of the Las Vegas Dental Institute for Advanced Cosmetic Dentistry and has trained with the nation's top cosmetic dentists. He is a past president of the Beaver Lake Dental Study Club. Dr. Erickson continues his education, focusing on dental implants and cosmetic dentistry.

Dr. Erickson's community involvement includes the Rogers Early Risers Rotary Club. As a member of First Christian Church (Disciples of Christ) Dr. Erickson has served on the church board and other ministries.

In his spare time, Dr. Erickson is an award-winning National Water Ski Competitor and Adventure Racing participant. He has worked on restoring several antique automobiles and currently enjoys his 1930 Model A.

He and his wife, Susan, have three adult children, a daughter-in-law, three grandsons, and one granddaughter.

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Robert Mercer, DDS

My Mission

To provide individualized care of exceptional quality care to every patient.


Doctorate of Dental Surgery

University of Tennessee College of Dentistry - Memphis, TN

Bachelor of Science in Biochemistry and Molecular Biology

Harding University - Searcy, AR

Continuing Education & Professional Memberships

Dr. Mercer is an esteemed member of the Doctor Mastery Program, a five-year program consisting of clinical training conducted by world-renowned clinicians building on foundational skills and advancing to mastery of the most complex dental care. Upon completion of the five-year program, Dr. Mercer will receive a Fellowship with the Academy of General Dentistry (FAGD), held by only 7% of general dentists in the United States.

Dr. Mercer is actively involved in many professional organizations, including the American Dental Association, Arkansas State Dental Association, and Beaver Lake Study Club. He also enjoys volunteering at the Samaritan House. He loves dentistry, and he thoroughly enjoys being able to help people maintain healthy smiles.

Life & Hobbies

When he isn't practicing dentistry, Dr. Mercer loves to spend his time outdoors. He enjoys fishing, spending time on the lake and cheering on the Arkansas Razorbacks! Dr. Mercer is also an active member of Trinity Grace Church.

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Dylan Reed, DDS

"All people smile in the same language."

My Mission

"To apply my education, experience, and skills toward the growth and advancement of oral health care in order to improve the quality of life of each and every one of my patients."


University of Tennessee Health Science Center, Doctorate of Dental Surgery – Memphis, TN

Professional Memberships

Throughout dental school, Dr. Reed participated in a variety of different organizations, including the American Student Dental Association, Christian Medical and Dental Association, University of Tennessee Esthetics Club, and Remote Area Medical. Dr. Reed is currently an active member of the American Dental Association.

Life & Hobbies

In Dr. Reed's free time, he loves playing soccer, long distance running, exploring the outdoors, and playing the guitar. He also has two half Aussie, half Border Collies that he loves running around with. His favorite thing to watch on television is the NBA.